Maxxess strengthens links with MENA consultants and integrators with appointment of new Business Development Manager

 Issam Alhamdam focuses on new project development as demand grows for integration and visitor management solutions

DUBAI, UNITED ARAB EMIRATES, 07 JULY 2021 – Maxxess is targeting increasing demand across the Middle East and North Africa for affordable, seamlessly-integrated systems and visitor management solutions, with the appointment of Assam Alhamadam as Business Development Manager for the MENA region.

He joins the company at a time of exciting growth for its eFusion and eVisitor technology, with a number of major projects in the pipeline. The market is being boosted by a drive towards diversification across the Gulf States and a progressive focus on running buildings more carbon-efficiently.

“The acceleration we are now seeing is being driven by demand for more efficient operations enabled by powerful yet simple-to-implement integrated solutions that eliminate gaps in security and automate and standardise processes,” says Assam Alhamadam, who brings with him more than a decade of experience working on access, video, and security projects with major vendors in the region.

“As customers look to streamline their operations and adapt to fast-changing market conditions, increasingly they appreciate the benefits of being able control all their systems from a single, user-friendly interface. At the same time, they understand the importance of achieving a low total cost of ownership and identifying solutions that give them long term value and sustainability.”

eFusion technology enables comprehensive, seamless integration of security and building systems, plus front-of-house services, in diverse settings from hotels and hospitality to healthcare, education, transportation and logistics, and mixed-use developments. Its feature-rich access control software can be integrated with a wide range of best-in-breed systems and technologies, video surveillance, fire, intruder, building management and other security, safety and site-specific applications and hardware.

In the hotel and hospitality sectors, eFusion is now favoured by customers because of its off-the-shelf integration to leading hotel management software. This allows front-of-house and back-of-house teams to work seamlessly, enabling reception staff to securely check-in guests and authorise room and leisure access, while delivering in-room dining, housekeeping, concierge, and other services more efficiently to ensure an enhanced guest experience.

Maxxess eVisitor enables secure, efficient management of visitors – including staff, contractors, guests, and the public – with pre-bookings, streamlined identification and verification processes that ensure smooth arrivals, car parking and meeting room access. Crucially, eVisitor now also gives customers a range of hygienic, frictionless, and touchless tools now including mobile access control which allow authorised visitors to pass through security with QR codes or at the simple wave of a hand or tap on their phones.

“We’re delighted to welcome Assam to the Maxxess family,” says Lee Copland, Managing Director EMEA, Maxxess. “He joins us at a particularly exciting time when much of the region is embarking on major government-backed and transformational programs.  Assam’s experience and industry knowledge will support our regional expansion plans and he’s already working closely with our network of consultants and systems integrators on some of the most important projects that we’ve delivered so far.”

For more information, please email sales@maxxess-systems.com.

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For more information, please contact:

Tara Farley, Maxxess PR and Marketing Consultant

+44 (0)7785 707714 or e-mail tara@tmfmarketing.com

About Maxxess

Maxxess is a U.S.-based, privately held, global corporation specialising in security management solutions and innovative technologies that are effectively transforming the way businesses approach and implement security. Leading organisations worldwide, from healthcare to hospitality and transportation to telecommunications, choose Maxxess for the company’s expertise in access control, security system management software and mobile safety applications.

The company is committed to advancing open architecture software, development of leading-edge technologies, first-class customer care plus fair, transparent pricing structures. Maxxess’ systems are in use in more than 10,000 installations worldwide with clients including Emirates Airlines, Banner Healthcare, Fluor Corporation, Open University, Loyola University and CAE as well as an additional 300 schools and universities and more than 100 hospital and healthcare facilities. Established in 2003, Maxxess has dedicated sales and technical teams in the Middle East, Europe and North America. For more information, go to www.maxxess-systems.com.